It’s an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing—Instagram has more than 700 million users.

And for marketers, it’s an especially interesting time. The company just announced that it will  open up tools including new business profiles, analytics and the ability to create ads from posts directly within the app.

With such brand-friendly features on the way, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business.

10 actionable ways that helped my follower growth on Instagram:

1. Post consistently (at least once a day)
2. Study and load up on quality hashtags
3. Share user generated content
4. Ask users to “tag a friend”
5. Use the right filters
6. Host a photo contest
7. Add some emojis
8. Cross-promote
9. Try video, too
10. Share the love